The Poland football team has a new sponsor. It is now Tarczyński – leader on the kabanos market and Poland’s no.1 packaged cold cut brand. The contract was signed for 2 years, with the possibility to extend it. The agreement includes giving the brand’s products the title of “Official Snack of Poland’s National Football Team”.
During the 3rd Family Business Congress, the brand was awarded the Family Ambassador of the Year tytle. The representatives of the Organizer, i.e. Forbes Polska magazine, gave this award to the producer of popular protein snacks for promoting our country in the international arena. Among the winners in other categories there were also: Mokate Group, Arche Group and Cafardini.
Tarczyński joined in helping the inhabitants of war-torn Ukraine. Brand’s commitment includes providing military equipment, first aid supplies, and brand products. First deliveries have already reached those in need, and next ones are being planned.
Tarczyński S.A. – one of the leaders in the food industry in Poland and brand No. 1 in the category of pre-packaged meats and plant-based meats – became the naming rights sponsor of Wrocław Stadium. The contract was signed for 6 years. During its term, the official name of the stadium will be Tarczyński Arena.
Tarczyński – a leader on the premium frankfurter market – has inaugurated another round of the promotional campaign for the Tarczyński Naturalnie line. The integrated multi-channel campaign includes ads on Poland’s largest TV stations, digital and trade marketing activity, and product placement. The new edition is a continuation of the largest campaign in the producer’s history.
The Tarczyński has announced the launch of a new product – veggie frankfurters from the Rośl-Inne line. This is another step by the Polish producer towards strengthening its position on the meat alternative market. The company currently stands in second place in terms of popularity among Polish veggie brands. The products are already on sale.
Tarczyński has once again set out with a powerful nationwide advertising campaign. The latest advert from the leaders in the kabanos category, created in a spectacular cinematic style, will be broadcast on all the major TV stations during, for example, the main matches of the football championships which are getting under way. The campaign also uses digital channels and cinema chains.
One of Poland’s most recognisable companies – Tarczyński S.A. – celebrates its birthday in February, when it turns 30. On 26 February 1991, production of cold cuts officially began, thus starting the journey towards creating a strong family business. After 30 years, the product portfolio of this modern and innovative Polish brand consists of high quality cold cuts, kabanos, frankfurters and protein snacks distributed to 30 countries on 3 continents.
