{"id":11772,"date":"2021-02-26T13:26:59","date_gmt":"2021-02-26T12:26:59","guid":{"rendered":"https:\/\/grupatarczynski.pl\/?p=11772"},"modified":"2021-09-13T13:28:32","modified_gmt":"2021-09-13T11:28:32","slug":"tarczynski-celebrates-30-years-in-business","status":"publish","type":"post","link":"https:\/\/grupatarczynski.pl\/en\/2021\/02\/26\/tarczynski-celebrates-30-years-in-business\/","title":{"rendered":"Tarczy\u0144ski celebrates 30 years in business"},"content":{"rendered":"<blockquote>\n<p class=\"p1\"><b>The beginnings of Poland\u2019s most popular kabanos brand<\/b><\/p>\n<\/blockquote>\n<p class=\"p1\">Exactly 30 years ago El\u017cbieta and Jacek Tarczy\u0144ski, the founders of the brand, began to realise their dream of producing meat products bearing their name.<\/p>\n<p class=\"p1\"><span class=\"s1\">\u201c<\/span><i>The history of our company began in 1991, when my wife convinced me to invest in a machine for processing meat. This led to the start of intensive production of our first products. As time went by, we built up a portfolio, and from that an entire business. Right from the very start we decided that quality, and not quantity, was what mattered, so we concentrated on kabanos, which was considered a luxury item in<span class=\"Apple-converted-space\">\u00a0 <\/span>the 1990s,<\/i><span class=\"s1\">\u201d <\/span>relates Jacek Tarczy\u0144ski, chairman of the company.<\/p>\n<p class=\"p1\">The Tarczy\u0144ski brand quickly passed through subsequent stages of development. From the company shop (1991), via the Meat Processing Plant in Trzebnica (1996-2006),right up to the extensive and technologically advanced plant in Uje\u017adiec Ma\u0142y, which has been the company\u2019s headquarters since 2007. Not only the founders of this family firm have been involved in its business, but also their two sons \u2013 Tomasz and Dawid Tarczy\u0144ski.<\/p>\n<blockquote>\n<p class=\"p1\"><b>Development strategy and international expansion<\/b><\/p>\n<\/blockquote>\n<p class=\"p1\">From the very beginning, Tarczy\u0144ski has concentrated on premium snacks,which has enabled it to conquer the Polish market and become the most popular kabanos brand in Poland, with a 78%* share in that category. The brand is constantly seeking new market segments, by introducing innovative, full value products, thus realising its mission to <i>inspire people to eat wisely, in order to change their lives for the better.<\/i><\/p>\n<p class=\"p1\">The past few years alone have seen many new products launched in the Tarczy\u0144ski Naturalnie line, distinguished by their simple, natural ingredients, the Tarczy\u0144ski Protein line for active people, and dried Meat Crisps. The latest novelty, and at the same time a sign of change in the approach to the market and the consumer was the Tarczy\u0144ski Ro\u015bl-Inne line &#8211; plant-based products \u201cwithout a single bite of meat\u201d.<\/p>\n<p class=\"p1\">The company\u2019s current strategic target is to expand abroad and achieve the position of world leader in protein snacks. The company already has its own laboratory, an extensive quality department and one of Europe\u2019s most modern machine parks.<\/p>\n<p class=\"p1\">*Tarczy\u0144ski acc. to Nielsen \u2013 Retail Sales Panel, All Poland incl. Discount retail (Food), Sales by value, packaged kabanos segment excluding retail chain own brands, cumulative period: January-December 2020.<\/p>\n<blockquote>\n<p class=\"p1\"><b>Corporate Social Responsibility (CSR)<\/b><\/p>\n<\/blockquote>\n<p class=\"p1\">Tarczy\u0144ski has for years been involved in many community and ecological actions, knowing how far our lives are influenced by sustainable development and environmental responsibility. In 2020, these actions were included in the TarczynskiLepiej.pl integrated corporate social responsibility strategy, bound closely with the idea behind the brand: <i>Eat better, live better\u201d<\/i>.<span class=\"s2\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of Poland\u2019s most recognisable companies &#8211; Tarczy\u0144ski S.A. &#8211; celebrates its birthday in February, when it turns 30. On 26 February 1991, production of cold cuts officially began, thus starting the journey towards creating a strong family business. After 30 years, the product portfolio of this modern and innovative Polish brand consists of high quality cold cuts, kabanos, frankfurters and protein snacks distributed to 30 countries on 3 continents. <\/p>\n","protected":false},"author":2,"featured_media":10540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-11772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tarczy\u0144ski celebrates 30 years in business - Grupa Tarczy\u0144ski<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupatarczynski.pl\/en\/2021\/02\/26\/tarczynski-celebrates-30-years-in-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tarczy\u0144ski celebrates 30 years in business - Grupa Tarczy\u0144ski\" \/>\n<meta property=\"og:description\" content=\"One of Poland\u2019s most recognisable companies - Tarczy\u0144ski S.A. - celebrates its birthday in February, when it turns 30. On 26 February 1991, production of cold cuts officially began, thus starting the journey towards creating a strong family business. After 30 years, the product portfolio of this modern and innovative Polish brand consists of high quality cold cuts, kabanos, frankfurters and protein snacks distributed to 30 countries on 3 continents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupatarczynski.pl\/en\/2021\/02\/26\/tarczynski-celebrates-30-years-in-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Grupa Tarczy\u0144ski\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-26T12:26:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-13T11:28:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grupatarczynski.pl\/wp-content\/uploads\/2021\/02\/Slajder_g\u0142o\u0301wna_1920x1200-1024x640.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katarzyna Leszkiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katarzyna Leszkiewicz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grupatarczynski.pl\/en\/2021\/02\/26\/tarczynski-celebrates-30-years-in-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grupatarczynski.pl\/en\/2021\/02\/26\/tarczynski-celebrates-30-years-in-business\/\"},\"author\":{\"name\":\"Katarzyna Leszkiewicz\",\"@id\":\"https:\/\/grupatarczynski.pl\/#\/schema\/person\/163f0ba9f94f4ed18156a49b2cb07827\"},\"headline\":\"Tarczy\u0144ski celebrates 30 years in business\",\"datePublished\":\"2021-02-26T12:26:59+00:00\",\"dateModified\":\"2021-09-13T11:28:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grupatarczynski.pl\/en\/2021\/02\/26\/tarczynski-celebrates-30-years-in-business\/\"},\"wordCount\":463,\"publisher\":{\"@id\":\"https:\/\/grupatarczynski.pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/grupatarczynski.pl\/en\/2021\/02\/26\/tarczynski-celebrates-30-years-in-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/grupatarczynski.pl\/wp-content\/uploads\/2021\/02\/Slajder_g\u0142o\u0301wna_1920x1200.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grupatarczynski.pl\/en\/2021\/02\/26\/tarczynski-celebrates-30-years-in-business\/\",\"url\":\"https:\/\/grupatarczynski.pl\/en\/2021\/02\/26\/tarczynski-celebrates-30-years-in-business\/\",\"name\":\"Tarczy\u0144ski celebrates 30 years in business - 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