{"id":5439,"date":"2020-09-08T16:29:08","date_gmt":"2020-09-08T14:29:08","guid":{"rendered":"https:\/\/tarczynski.tebim.pl\/?p=5439"},"modified":"2020-11-05T18:53:22","modified_gmt":"2020-11-05T17:53:22","slug":"alles-good-alles-natural-or-the-largest-ever-advertising-campaign-for-tarczynski-naturalnie-frankfurters","status":"publish","type":"post","link":"https:\/\/grupatarczynski.pl\/en\/2020\/09\/08\/alles-good-alles-natural-or-the-largest-ever-advertising-campaign-for-tarczynski-naturalnie-frankfurters\/","title":{"rendered":"The largest ever advertising campaign for Tarczy\u0144ski Naturalnie frankfurters"},"content":{"rendered":"
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Alles good, Alles natural!<\/b><\/p>\n<\/blockquote>\n

The main goal of the latest Tarczy\u0144ski S.A. ad is to create awareness of the Tarczy\u0144ski Naturalnie line and 100% pork frankfurters – a product created solely from natural ingredients with no added preservatives.<\/p>\n

The entire campaign is oriented towards a communications platform based on the international motif which was noticeable in the company\u2019s earlier products, simultaneously stressing its international character and instilling pride in a Polish product in the world. The company is, after all, active in nearly 30 countries on 4 continents.<\/p>\n

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Many consider them the world\u2019s most natural frankfurters<\/b><\/p>\n<\/blockquote>\n

The action in the ad takes place in Bavaria, which reflects the naturalness which is key to Tarczy\u0144ski S.A.\u2019s autumn campaign. The heroes are Poles staying in the Alps, who recommend a family of Bavarians try Naturalnie frankfurters, which many consider to be the world\u2019s most natural frankfurters.<\/p>\n

\u201cWe are focussing on the naturalness of the products and on creating healthy dietary habits, in line with the brand\u2019s concept of \u2018Eat better, live better\u2019. Poles are increasingly paying attention to the quality of their meals, particularly breakfasts. This is due not only to their attitudes, but also a conscious lifestyle. We believe that through our products and nationwide campaigns we will inspire people to eat wisely in order to change their lives for the better, which is our company\u2019s mission,\u201d<\/i> says Tomasz Tarczy\u0144sk Marketing Director at Tarczy\u0144ski S.A.<\/p>\n

The ad will be broadcast on the main TV channels as well as on thematic networks and VOD channels. The campaign will also be supported by multimedia communication online and in cinemas, POS materials and advertisements in the trade press. The actions will also be accompanied by trade marketing activities aimed at creating eyecatching displays at sales points.<\/span><\/p>\n