{"id":12717,"date":"2021-06-13T22:32:46","date_gmt":"2021-06-13T20:32:46","guid":{"rendered":"https:\/\/grupatarczynski.pl\/?p=12717"},"modified":"2022-07-21T18:06:25","modified_gmt":"2022-07-21T16:06:25","slug":"tarczynski-stebina-savo-originalia-reklama-naujausioje-prekes-zenklo-kampanijoje","status":"publish","type":"post","link":"https:\/\/grupatarczynski.pl\/lt\/2021\/06\/13\/tarczynski-stebina-savo-originalia-reklama-naujausioje-prekes-zenklo-kampanijoje\/","title":{"rendered":"\u201eTarczy\u0144ski\u201c stebina savo originalia reklama naujausioje prek\u0117s \u017eenklo kampanijoje!"},"content":{"rendered":"<h2><b>Originali komunikacija maisto pramon\u0117je<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Spalvingos ir nuotaikingos reklamos jau tapo prek\u0117s \u017eenklo ypatybe. Naujausia produkcija susijusi su tarptautine tema, kuri\u0105 \u017einome i\u0161 ankstesni\u0173 \u201eTarczy\u0144ski\u201c reklam\u0173. Ankstesn\u0117se reklamose Lenkijos gamintojo u\u017ekand\u017eiais m\u0117gavosi britai, vokie\u010diai ir japonai. \u0160\u012f kart\u0105 reklamos herojai yra &#8230;pranc\u016bz\u0173 mu\u0161kietininkai!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201e<\/span><i><span style=\"font-weight: 400;\">Tai viena i\u0161 m\u016bs\u0173 did\u017eiausi\u0173 ir \u012fsp\u016bdingiausi\u0173 kampanij\u0173. Skai\u010diuojame, kad naujausi\u0105 reklam\u0105 bent kart\u0105 pamatys net 80% suaugusi\u0173 lenk\u0173, o kas antras kelis kartus da\u017eniau j\u0105 \u017ei\u016br\u0117s internete. \u0160i trumpa ir nuotaikinga produkcija \u012fgyvendina svarbiausius m\u016bs\u0173 tikslus \u2013 stiprinti lyderio pozicijas kabanos de\u0161reli\u0173 kategorijoje ir bet kuriuo paros metu pasiekiamo u\u017ekand\u017eius kiekvienam si\u016blan\u010dio prek\u0117s \u017eenklo \u012fvaizd\u012f. Esu \u012fsitikin\u0119s, kad reklama bus vartotoj\u0173 labai \u0161iltai priimta<\/span><\/i><span style=\"font-weight: 400;\">\u201c, \u2013 sako Tomasz Tarczy\u0144ski, \u201eTarczy\u0144ski S.A.\u201c rinkodaros ir eksporto direktorius ir valdybos narys.<\/span><\/p>\n<h2><b>Didelis d\u0117mesys skiriamas pasi\u016blos ir vartojimo prog\u0173 \u012fvairovei<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bendrov\u0117s atstov\u0173 teigimu, \u0161\u012f kart\u0105 viena i\u0161 naujausios akcijos prielaid\u0173 \u2013 komunikuoti apie pasirinkim\u0173 \u012fvairov\u0119 \u0161\u016bkiu \u201eKabanos de\u0161rel\u0117s visiems, u\u017ekand\u017eiai kiekvienam\u201c. Reklamoje \u2013 be m\u0117si\u0161k\u0173 kabanos de\u0161reli\u0173 \u2013 bus pristatyta ir naujovi\u0161ka naujos \u201eRo\u015bl-Inne\u201c (augalin\u0117s) linijos versija \u201eBe k\u0105snio m\u0117sos\u201c. \u0160is sprendimas grind\u017eiamas rinkos tyrimais ir steb\u0117jimu, nes gamintoj\u0173 ataskaitose nurodoma, kad 41 % lenk\u0173 jau parei\u0161k\u0117 nor\u0105 ma\u017einti m\u0117sos suvartojim\u0105.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">\u201eB\u016bdami neabejotinas kabanos de\u0161reli\u0173 kategorijos lyderis, u\u017eimantis 65 % rinkos dal\u012f, nuosekliai investuojame \u012f jos pl\u0117tr\u0105 \u2013 ne tik pl\u0117sdami savo pasi\u016bl\u0105 inovatyviais gaminiais patogioje pakuot\u0117je, bet ir kurdami naujas vartojimo galimybes. Did\u017eiuojuosi gal\u0117damas pasakyti, kad jau ilg\u0105 laik\u0105 fiksuojame dvi\u017eenkl\u0119 augimo dinamik\u0105. \u0160ie rezultatai rodo, kad lenkai vertina m\u016bs\u0173 pastangas ir vis da\u017eniau griebiasi \u012fvairi\u0173 prek\u0117s \u017eenklo \u201eTarczy\u0144ski\u201c gamini\u0173, rinkdamiesi juos kaip alternatyv\u0105 klasikiniams s\u016briems u\u017ekand\u017eiams.<\/span><\/i><span style=\"font-weight: 400;\">\u201c, \u2013 apibendrina Tomasz Tarczy\u0144ski.<\/span><\/p>\n<h2><b>Tolesnis \u012fvaizd\u017eio ir prek\u0117s \u017eenklo atpa\u017einimo stiprinimas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Paskutin\u0117je kampanijoje bendrov\u0117 v\u0117l orientuojasi \u012f pripa\u017einimo ir plataus pasiekiamumo didinim\u0105 \u2013 tai rodo \u017einiasklaidos ir prane\u0161im\u0173 ne\u0161\u0117j\u0173 pasirinkimas. Televizija i\u0161lieka svarbiausia komunikacijos priemone \u2013 reklama bus rodoma per svarbiausias futbolo turnyro transliacijas \u2013 atidarymo rungtynes, finalines ir visas lenk\u0173 grup\u0117s rungtynes. Mu\u0161kietininkus, valgan\u010dius kabanos de\u0161reles, taip pat galima pamatyti skaitmeniniuose kanaluose ir kino teatruose, kurie nuo pat j\u0173 atidarymo sulaukia vis daugiau \u017ei\u016brov\u0173.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Vasaros kampanija prasid\u0117jo bir\u017eelio 11 d. Reklamin\u0119 veikl\u0105 tradici\u0161kai lyd\u0117s didesnis \u201eTarczy\u0144ski\u201c gamini\u0173 eksponavimas stacionariose parduotuv\u0117se ir prekybos vietose.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Reklam\u0105 suk\u016br\u0117 \u201ePapaya Films\u201c pagal agent\u016bros \u201eRed8\u201c parengt\u0105 plan\u0105. Reklamos re\u017eisierius \u2013 Piotr Janowski, operatorius \u2013 Micha\u0142 Englert.<\/span><\/p>\n<h2><b>Reklam\u0105 galima pamatyti \u201eYouTube\u201c prek\u0117s \u017eenklo kanale<\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"Tarczy\u0144ski Reklama Muszkieterowie 45&quot;\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sk-4gwMCWpo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b>\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eTarczy\u0144ski\u201c v\u0117l pradeda galing\u0105 reklamin\u0119 kampanij\u0105. Naujausi\u0105 kabanos de\u0161reli\u0173 kategorijos reklam\u0105 \u2013 \u012fsp\u016bdingo, kinematografi\u0161ko stiliaus \u2013 transliuos visos pagrindin\u0117s televizijos, pvz. svarbiausi\u0173 futbolo rungtyni\u0173 metu. Kampanija taip pat apims skaitmeninius kanalus ir kino teatr\u0173 tinklus.<\/p>\n","protected":false},"author":2,"featured_media":12718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-12717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eTarczy\u0144ski\u201c stebina savo originalia reklama naujausioje prek\u0117s \u017eenklo kampanijoje! - Grupa Tarczy\u0144ski<\/title>\n<meta name=\"description\" content=\"\u201eTarczy\u0144ski\u201c v\u0117l pradeda galing\u0105 reklamin\u0119 kampanij\u0105. 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