The Tarczyński has announced the launch of a new product – veggie frankfurters from the Rośl-Inne line. This is another step by the Polish producer towards strengthening its position on the meat alternative market. The company currently stands in second place in terms of popularity among Polish veggie brands. The products are already on sale.
Another vegetarian Tarczyński product had its début in June – Frankfurters from the Rośl-Inne line. This is our latest step towards strengthening our position on the meat alternative market. Tarczyński currently stands in second place in terms of popularity among Polish veggie brands. The products are already on sale.
A portion of protein for breakfast
Aware that the world is constantly on the look-out for new sources of protein, we have created Rośl-Inne Frankfurters – with no added preservatives or gluten, as well as being rich in vegetable fibre and proteins. Their combination of ingredients – vegetables, seasoning and egg white – provides these sausages with the appropriate texture and the traditional shape of this breakfast snack so beloved by Poles.
Rośl-Inne Frankfurters are an ideal complement to a nutritious breakfast, and can be enjoyed by vegetarians and flexitarians alike, as well as meat lovers who want to cut down a bit. Thus they fulfil our brand’s flagship promise: THE WAY YOU LIKE IT, BUT VEGGIE.
Rośl-Inne Frankfurters are the latest of our vegetarian offers. Since October 2020 we have been constantly expanding our assortment of plant-based products. Rośl-Inne Veggie Kabanos are available from retail chains in three different flavours (Original, Piri-Piri and 3 Grains) alongside the recently launched Rośl-Inne Veggie Burgers.
“We are expanding the plant-based product segment in response to market expectations. Research shows that nearly ⅔ of Poles are looking for alternative sources of protein, due to their diet, healthy lifestyle or concern for the environment. What pleases us most is the increasing recognition of our brand in this consumer group, and the enormous number of positive opinions concerning our products,” says Tomasz Tarczyński, Member of the Management Board and Marketing and Export Director at Tarczyński S.A.