The Tarczyński has announced the launch of a new product – veggie frankfurters from the Rośl-Inne line. This is another step by the Polish producer towards strengthening its position on the meat alternative market. The company currently stands in second place in terms of popularity among Polish veggie brands. The products are already on sale.
Tarczyński has once again set out with a powerful nationwide advertising campaign. The latest advert from the leaders in the kabanos category, created in a spectacular cinematic style, will be broadcast on all the major TV stations during, for example, the main matches of the football championships which are getting under way. The campaign also uses digital channels and cinema chains.
One of Poland’s most recognisable companies – Tarczyński S.A. – celebrates its birthday in February, when it turns 30. On 26 February 1991, production of cold cuts officially began, thus starting the journey towards creating a strong family business. After 30 years, the product portfolio of this modern and innovative Polish brand consists of high quality cold cuts, kabanos, frankfurters and protein snacks distributed to 30 countries on 3 continents.
Tarczyński – the unquestionable leader in the category of kabanos sausages and protein snacks in Poland – is officially launching a corporate social responsibility strategy, strongly in line with the brand motto – “Eat better, live better”. The activities focus mainly on four selected areas, and the communication platform linking all these activities in the field of corporate social responsibility is TarczynskiLepiej.pl.
The world needs new sources of protein. Ever-changing trends mean that the number of people who decide to limit the amount of meat in their diet is constantly increasing. The Tarczyński S.A. knows it all too well and has decided to revolutionize the kabanos sausage market by introducing new, 100% plant-based products. The date of their introduction to the market is not at all accidental, because 1st October is the World Vegetarian Day.
With the slogan Stronger In A Bunch, the Tarczyński Group is launching a new campaign promoting its products for youngsters. It involves a wide spectrum of digital actions, and the role of brand hero is shared by three animated characters – Mocu, Mega and Lool. The colourful characters represent the main areas for children’s activities – sport, learning and play.
The largest Tarczyński brand advertising campaign of the year has been launched, aimed at promoting the Tarczyński Naturalnie line, with its flagship product of frankfurters from 100% pork. The 30-second spot and its shorts referring to the international nature of the brand can be seen on the largest TV channels in Poland. This time the thematic axis is Germany and Bavaria, which reflect the natural character of the products, which stand out due to their simple, completely natural composition.