The world needs new sources of protein. Ever-changing trends mean that the number of people who decide to limit the amount of meat in their diet is constantly increasing. The Tarczyński S.A. knows it all too well and has decided to revolutionize the kabanos sausage market by introducing new, 100% plant-based products. The date of their introduction to the market is not at all accidental, because 1st October is the World Vegetarian Day.
With the slogan Stronger In A Bunch, the Tarczyński Group is launching a new campaign promoting its products for youngsters. It involves a wide spectrum of digital actions, and the role of brand hero is shared by three animated characters – Mocu, Mega and Lool. The colourful characters represent the main areas for children’s activities – sport, learning and play.
The largest Tarczyński brand advertising campaign of the year has been launched, aimed at promoting the Tarczyński Naturalnie line, with its flagship product of frankfurters from 100% pork. The 30-second spot and its shorts referring to the international nature of the brand can be seen on the largest TV channels in Poland. This time the thematic axis is Germany and Bavaria, which reflect the natural character of the products, which stand out due to their simple, completely natural composition.