Tarczyński – a leader on the premium frankfurter market – has inaugurated another round of the promotional campaign for the Tarczyński Naturalnie line. The integrated multi-channel campaign includes ads on Poland’s largest TV stations, digital and trade marketing activity, and product placement. The new edition is a continuation of the largest campaign in the producer’s history.
Adverts back on the screen
Starting from 1 September, the “Alles dobre, Alles naturalne!” adverts which recall the international nature of our brand, will be transmitted by the leading television channels in our country. In the ads, viewers will see the Bavarian family familiar from the previous versions of the campaign as they delight in the Polish manufacturer’s products – 100% pork frankfurters from the Tarczyński Naturalnie line.
A strong TV and online presence
The two-month campaign will be highly visible both on TV and on the Internet. Apart from the TV ads, the manufacturer has also decided once again on intensive communication via YouTube, using the Tarczyński brand channel. Other elements of the campaign will be product placement, sponsored billboards on breakfast television, and the Natural Mornings Close to Nature trail (Naturalne Poranki Blisko Natury).
The role of presenter will this time be played Adriana Marczewska, the famous chef known from numerous culinary programmes who, as part of the Natural Mornings Close to Nature trail, will prepare nutritious breakfasts along with invited guests, transporting the viewers to a locations all over Poland famed for their natural local produce.
“We are a brand which consistently realises its mission, inspires consumers to eat wisely in order to change their lives for the better. We know that a full and proper breakfast, prepared from high quality natural products, is a vital element of a properly balanced diet, so this is what we are once again stressing in the campaign,” says Tomasz Tarczyński, Member of the Management Board and Marketing and Export Director at Tarczyński S.A.
Reports from the visits, during which Adriana will prepare morning meals from products of the Tarczyński Naturalnie line, can be seen on the Pytanie Na Śniadanie TV programme and the brand’s YouTube channel.
The Starcom media house and KHS agency are responsible for realising the marketing activities.
